Many grocer shoppers – probably the majority – have always described themselves as seekers of value. They shop around for the best grocery deals, clip coupons, buy private label products and reduce their pantries to the items they consume regularly. However – the current recession – the deeper and sharper that most grocery shoppers experienced has unquestionably resulted in a marked increase in the prevalence of value seeking behaviors.
More than half of shoppers describe themselves as permanent “value – seekers” while recession caused about 20% to 30% more shoppers to adopt these behaviors as they adjusted to straightened personal circumstances or simply followed a set of perceived “acceptable” frugal behaviors. Today 75% to 90% of consumers are exhibiting these frugal shopping behaviors. What’s important is that a majority – perhaps two thirds – of the newly frugal shoppers report that will not revert to their previous behaviors as the recession ends.
Frutopia will use an omni – channel sales strategy, operating both as an online grocery store and as a regural shop. Although, nothing is regular in Frutopia. The customer involvement begins literally the time our customers purchase a product, either online or via the shop. Through our software they part in an ongoing “Change Shceme” process, using our unique and more complex Purple Pledge* pricing model.

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